Freddie Mac Internal Communications
Project: Redesign the Enterprise Technology site from architecture to content development, SEO and analytics. Developed articles, technology alerts, digital ads and sub pages for new technology initiatives, upgrades and change management.
AIG CyberEdge
Project: Position AIG CyberEdge as a “valuable” additional layer to defense against cyber threats, driving risk professionals and business organizations to adopt the tool.
For CyberEdge a responsive website was designed, along with a mobile app for the cyber security insurance industry. Collaborated on persona-based content and launched an easy-to-use, sophisticated digital iPad app that consolidates calculators, tools, videos, white papers, fact sheets, interviews, daily news and case studies into a user-friendly content repository. Product demonstration video elicited 62,000 views and more than 500,000 iPad app downloads. CyberEdge received more than 31 media mentions in news outlets that included the Wall Street Journal, Fox Business Online and CNBC. Subsequent AIG media placements included Bloomberg, additional Wall Street Journal articles and The American Banker. But most importantly, AIG achieved its primary business growth objective with CyberEdge sales growth of nearly 30%, year-over-year.
National Geographic Entertainment
Project: Build awareness for the “Restrpo” theatrical film and subsequent DVD release.
Website designed to promote the theatrical release of “Restrepo.” Robust content developed for visitors to interactive with, including personalized postcards, screening times, videos, a photo gallery, blog, behind-the-scenes footage, digital downloads, and a twitter feed of fan comments. Fostered relationships with journalists across media and entertainment press to gain positive and impactful media coverage of the film (see clippings below).
Keena Jones Chapman 