AT&T 5G

Project:  5G social media strategy and email marketing campaign addressing Connecticut stakeholders and elected officials

Published toolkit of social media content, quote cards, and graphics promoting how 5G technology supports public safety, healthcare, manufacturing and job creation.

AT&T First Moves

Project: AT&T Dream in Black celebrates Black culture and the Creators who shape it pushing the possibilities for Black choreographers to make sure they get what they deserve. #ATTFirstMoves flips the script, encouraging TikTok users to create beats for three black choreographers’ dances in order to win a session with producer Kato On The Track.

Served as a contributor, advising on media strategy, creative direction and social ads to agency partners.

TikTok content and filter

AT&T Dream In Black Anthem

Project: AT&T celebrates Black culture and every black future through a short film: Black Futures Anthem. It highlights the lineage of people who followed their dreams so generations to come could follow theirs. 60 second ad premiered at the 2022 Essence Festival of Culture and posted to AT&T owned and social channels.

Delivered creative and technical notes to ensure all project deliverables met creative and technical standards. Organized the various stages and production scheduling as well as budget allocation.