Freddie Mac Loan Advisor Suite Platform Launch

Project: Interactive training program  for the launch of Freddie Mac’s Loan Advisor Suite.

Developed training program, website content and slick sheet to educate employees and mortgage professionals about this risk management tool. More than 400 people have participated in the training.

Susan G. Komen

Project: “I am Susan G. Komen,” a reputation management campaign to position Susan G. Komen as a leader in the fight to end breast cancer.

Served as a content strategist and project manager on the national television, print and online ad campaign featuring the stories of real survivors. The YouTube channel featuring the television and online ads received more than 1 million views, and the donations started to re-surge soon after the campaign launched. The campaign was also featured on the cover of Advertising Age magazine. 

 Ad Age “Komen Bows Campaign in Bid to Restore Blemished Brand”

Bank of America Small Business

Project:  Spring 2014 Bank of America Small Business Owner Report

Developed web and video content to highlight the results of the Spring 2014 Bank of America Small Business Owner Report. Paid media was utilized for higher search ranking and to increase web traffic to bankofamerica.com.